Jul 25, 2012 shot around the world, nike presents its film for the find your greatness campaign find your greatness film the film shows everyday athletes from around the world training, playing and competing, with the common thread that the locations featured are all called london. Tom hardy, in nike s find your greatness ad it was during the 2012 london olympics when nike launched an advertising campaign under the slogan find your greatness. Aug 02, 2012 the latest swoosh campaign is called find your greatness and the commercial that has everyone buzzing features a 12year old boy named nathan, who lives in london, ohio. See more ideas about commercial, inspiration and tv ads. Thats the insight behind nikes find your greatness campaign, a powerful message to inspire anyone who wants to achieve their own. They are official sponsors of the world cup and olympics and believe in investing in these events as they are incredible opportunities to e. Jun 26, 20 nike made an amazing and inspirational video about average athletes pushing the limits and finding their own greatness, then they used social media to share the video and engage their consumers. The nike find your greatness campaign is a series of short ads that tell inspiring stories of the everyday person taking steps to achieving their personal greatness. So, hats off to nike for this wonderful ad, and hats off to nathan. As anyone who runs regularly knows, getting faster doesnt come easy. What all did nike do as part of its find your greatness. You could be devising strategic marketing campaigns.
Mar 03, 2015 find your own greatness, and be the best that you can be today. The campaign ran on the eve of london olympic and featured places. Apr 23, 20 heres a series of thoughtprovoking, poignant, and inspiring videos from nikes find your greatness campaign. A button that says download on the app store, and if clicked it. Jun 11, 20 nike ad is an homage to equalopportunity greatness and insists that \. Its the subreddit to give and receive motivation through pictures, videos, text, music, amas, personal stories, and anything and everything that you find particularly motivating andor inspiring. Adidas has always followed a sponsorship strategy for all world sporting events. Athletically wise, nike is notorious for creating highly emotional fueled advertisements designed to prod at the desires of aspiring. Weightlifter submissions should come only from the actors themselves, their parentlegal guardian or casting agency. Jul 31, 2012 the find your greatnessjogger ad is an awesome reminder that its not about looking perfect or being the best.
The latest swoosh campaign is called find your greatness and the commercial that has everyone buzzing features a 12year old boy named nathan, who lives in london, ohio. Hes the voice of nikes find your greatness campaign for the london 2012 olympics. Sometimes, greatness is about overcoming insurmountable adversity. Nikes find your greatness was a brilliant marketing campaign that aired during the summer olympics. The idea behind the video is truly inspiring, as it brings to light the fact that greatness can be found in anyone and in any place. Top 5 social media campaigns with impressive results.
Some people are told they were born with greatness. Nike find your greatness london 2012 olympics commercial. The star of the ad, part of nikes find your greatness campaign, is a 12yearold boy named nathan sorrell from london, ohio, his local newspaper, the herald record reported apparently. With the commercial, youtube campaign, and twitter event nike proudly displays testimonial after testimonial of happy customers who are fulfilled in their athletic achievements, no matter how big.
Greatness is not in one special place, and its not in one special person. While all attention is directed to stars of olympic games 2012, nike is celebrating the greatness of ordinary, everyday athletes. Nike ad is an homage to equalopportunity greatness and. This one video had more than 4 million views, and nikes campaign was featured in the media almost as much as adidas was during the olympics. This one video had more than 4 million views, and nike s campaign was featured in the media almost as much as adidas was during the olympics. Nikefindyourgreatness 1 kueny 1 robert kueny professor. Greatness isnt always measured in 10ths of a point. Nike find your greatness inspiration or exploitation.
Its about getting out there and doing your thingyou dont have to be part of the elite to be considered an athlete. It is not just the championship athlete or record breaker that aspires to push their limits. After the oneminute television showcase, nikes youtube channel was bombarded with visitors. Heres a series of thoughtprovoking, poignant, and inspiring videos from nikes find your greatness campaign.
Tom hardy, in nikes find your greatness ad it was during the 2012 london olympics when nike launched an advertising campaign under the slogan find your greatness. However, nike was not an official sponsor,but they were very smart launched an advertising campaign under the slogan find your greatness. I have to admit that nike has been hitting it out of the park with their recent advertising campaigns. Nike has a great history of gatecrashing major sporting events with ambush marketing. Aug 17, 2012 nike s 2012 find your greatness campaign.
A case study on nikes find your greatness marketing campaign. Shot around the world, nike presents its film for the find your greatness campaign find your greatness film the film shows everyday athletes from around the world training, playing and competing, with the common thread that the locations featured are all called london. If greatness doesnt come knocking at your door, maybe, you should go knock on its door. Nike find your greatness campaign linkedin slideshare. Best nike find your greatness commercial the jogger. This statistic shows the ten most often shared olympic games ads as of august 24, 2016. Nike rise and shine commercial find your greatness.
Nike presents the latest video from its brand new find your greatness ad campaign that debuted with the start of the 2012 summer olympics this is nathan. Dec 25, 20 nike s find your greatness was a brilliant marketing campaign that aired during the summer olympics. For me, it started with the very cute i would run to you ad for the new nike frees. Nikes find your greatness this is the link to the controversial ad nike ran during the olympics.
It covers the business problem, the market, the person, the solution and ends with the execution overview brand. Somehow weve come to believe that greatness is only for the chosen few, for the superstars. Some are born great, some achieve greatness, and others have greatness thrust upon them. The centerpiece of the campaign is a find your greatness film that breaks through social media and digital channels on july 25, supported by a global youtube homepage promotion on july 26.
The centre piece of nikes campaign was a find your greatness film that went viral on youtube, and other social media channels. This is the link to the controversial ad nike ran during the olympics. Instead of using a 12 year old running up a hill, the whole commercial could. Nike made an amazing and inspirational video about average athletes pushing the limits and finding their own greatness, then they used social media to share the video and engage their consumers. There are more short ones if you look at the sidebar on youtube. By presenting its latest find your greatness campaign, nike is trying once again to encourage the goodwill, courage and sport commitment. While the world focused on the podium, nike shone a light on the unknown millions challenging the conventions of greatness. They have caught my attention again, though, with their find your greatness campaign, specifically the new ad featuring a young, overweight jogger making his way slowly, but surely, down a deserted. The analysis is preceded by a brief overview of important theories, findings and terminology in the fields of discourse analysis, visual analysis, and advertising. Dwayne the rock johnsons speech will leave you speechless one of the most eye opening speeches duration. Please include at least one socialwebsite link containing a recent photo of the actor. Greatness isnt reserved for the chosen few in one special city, it can also be found in london, ohio, and london, norway, and east london, south africa, and little london, jamaica, and small london, nigeria and the london hotel and london road and anywhere else someone is trying to find it. In china, greatness is reserved only for the chosen few who bring honor.
The main idea behind find your greatness said david grasso, nike vp, global brand marketing is simply to inspire and to give to all the common athletes, wherever they are, the energy needed. Nike launches find your greatness campaign nike news. Exploring tom hardy, tom hardy narrates yet another commercial. Find your greatness nike this post attempts to deconstruct the strategy behind nikes 2012 campaign.
Nike launches find your greatness campaign video abc news. Nike find your greatness london olympics commercial. It covers the business problem, the market, the person, the solution and ends with the execution. In my marketing communications class we broke down essenti slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Nike ad is an homage to equalopportunity greatness and insists that were all capable of. May 15, 20 tom hardy, in nikes find your greatness ad it was during the 2012 london olympics when nike launched an advertising campaign under the slogan find your greatness. Nikes find your greatness best motivational videos. Kueny 1 robert kueny professor maclam composition 91214 rhetorical analysis essay. Greatness is not beyond his reach, nor is it for any of us. Guerrilla advertisingmarketing and advertisingsports.
Jul 25, 2012 the centerpiece of the campaign is a find your greatness film that breaks through social media and digital channels on july 25, supported by a global youtube homepage promotion on july 26. In other words, we dont want to know what brands are selling we want. After the oneminute television showcase, nikes youtube channel was bombarded. To help inspire your own video marketing efforts, weve rounded up 17. Nikes new find your fast campaign features an allstar athlete cast and inspires everyone to run their fastest mile. This post attempts to deconstruct the strategy behind nikes 2012 campaign. Nikes find your greatness marias rhetoric and civic. In 2012, corresponding with the opening ceremony of the olympics in london, nike released its find your greatness ad campaign in the hopes of driving its consumers to achieve their own greatness with or without the help of their nike plus product line. Greatness is wherever somebody is trying to find it. Funny new kyrie irving nike commercial with rob gronkowski and jason tatum 2017 duration. Diver by epicfilmsglobal on vimeo, the home for high quality videos and the people who love them.
Here is an example of what the creative marketing team of nike did. In my marketing communications class we broke down essentials to what made a great integrated marketing campaign and researched a campaign of our choice. Its undeniable that weve all dreamed of becoming great. It is also the everyday athlete who strives to excel on their own terms, to set and realize personal goals and achieve their own defining moment of greatness. Jan 20, 2014 the nike find your greatness campaign is a series of short ads that tell inspiring stories of the everyday person taking steps to achieving their personal greatness. Find your own greatness, and be the best that you can be today.
The campaign illustrates the idea that there is no need to be the best in the world to find greatness, rather you find it in being your personal best. Oct 20, 2014 nike has a great history of gatecrashing major sporting events with ambush marketing. How nike outsmarts everyone and how any brand can do it. Jul 31, 2012 nike presents the latest video from its brand new find your greatness ad campaign that debuted with the start of the 2012 summer olympics this is nathan. Nike tv spot, find your greatness submissions should come only from the actors themselves, their parentlegal guardian or casting agency. By presenting its latest find your greatness campaign, nike is trying once again to encourage the goodwill, courage and sport commitment besides many nikes inspiring campaigns, this one came just in time to remind us that championship athletes or record. Shakespeare, twelfth night this quote sums up nikes advertisement almost to the tee. Anybody know the name of the music in this commercial. Besides many nikes inspiring campaigns, this one came just in time to remind us that championship athletes or record breakers and not the only ones who celebrate sport. After the oneminute television showcase, nike s youtube channel was bombarded with visitors.
1159 291 780 612 398 1382 66 1165 1102 220 1094 721 559 654 195 1201 1276 892 1292 1208 780 642 704 143 1351 875 1443 1105 436 72 1268 1422 1109 1196 1269 903